{"product_id":"equalizador-heritage-audio-motorcity-passivo","title":"Passive Heritage Audio MOTORCITY EQualizer","description":"\u003ch1 data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eLegendary Motown Hits EQ\u003c\/strong\u003e\n\u003c\/h1\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eHeritage Audio has done it again. Acclaimed for its modern takes on the classic English rack, the company now turns its attention across the Atlantic with the MOTORCITY EQualizer, a perfect reproduction of a 1960s design built in-house at Motown Studios in Detroit. Throughout that decade, Motown fostered a culture of relentless innovation that spawned an arsenal of homemade hit-making equipment, like the original equalizers that inspired the MOTORCITY EQualizer. Carefully recreated from vintage Motown units, the MOTORCITY EQ is a single-channel 7-band passive affair housed in a rugged 2U chassis; hand wired with custom replicas of the original discrete and mil-spec components; and fronted by a 10-gauge hand-brushed aluminum faceplate with a historically accurate control assembly complete with custom-molded Bakelite knobs.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003ch1 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHuge, energetic and authoritative\u003c\/strong\u003e\u003c\/h1\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Heritage Audio has gone above and beyond to replicate the definitive, authoritative signature sound that makes this EQ as iconic as the hit records it helped create. Just like the originals, the MOTORCITY EQualizer is specified with frequency centers at 50Hz, 130Hz, 320Hz, 800Hz, 2kHz, 5kHz and 12.5kHz. To facilitate accurate settings and quick recall, each frequency has its own stepped rotary selector, providing 8dB of boost\/cut in 1dB increments. A master gain control with the same parameters, an in\/out\/off button, and a jewel light indicator complete the front panel layout. Whether deployed in tracking, mixing, or as a stereo pair for mastering, the MOTORCITY EQ lives up to its lofty pedigree. Source material takes on new life when MOTORCITY EQ imbues it with massive, punchy, radio-ready sound that comes straight from the speakers.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n \u003ch1 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe sound of Hitsville, USA\u003c\/strong\u003e\u003c\/h1\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eIn the early '60s, achieving high rotation on AM radio airplay for your 7-inch 45 RPM monaural single was the gold standard of success, and record labels were falling over themselves to get their records the loudest on the airwaves. of the radio. At Motown's Hitsville recording studio in the United States, the company turned noise into science. Physics dictated that a record could only be so loud before the stylus came out of the grooves—and record stores began returning boxes of non-working 45s. As a result, Motown—led by chief technical engineer Mike McLean, who designed and built much of the studio's proprietary equipment in-house—explored every avenue to obtain the hottest releases while maintaining traceability to maximize the impact of their music on the record. . It's clear that equalization plays a big role in perceived loudness, which helps explain some of the design parameters behind Motown's celebrated 7-band EQs — and why these extremely rare units are so prized today.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003ch1 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe real deal\u003c\/strong\u003e\u003c\/h1\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e Meticulously researched and engineered to the exact original specifications of this iconic 1960s Motown design, you'd expect the MOTORCITY EQualizer to pack a punch without a hint of harshness or distortion — and that's exactly what it does. Under the hood, the passive equalization circuit is identical to the original Motown design. One of the challenges of reproducing a vintage design is that the original pieces are no longer available. Therefore, Heritage Audio customized them from scratch, incorporating 100% period-correct materials, values, and tolerances. As such, the MOTORCITY EQ is not a mere reverentially “closed” copy or a modern “improved” version of the original. It is, effectively, the real deal; and is now available to studio owners for the first time. With Heritage Audio MOTORCITY EQualizer,\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003ch1 data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eLegendary performance and epic value\u003c\/strong\u003e\n\u003c\/h1\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eConsidering the MOTORCITY EQualizer's masterful sonic performance, versatility, and build quality, it's impressive that Heritage Audio was able to bring it to such an affordable price point. But then, that's what they do. Founded in 2011 by engineer\/producer Peter Rodriguez, Heritage Audio immediately began designing and manufacturing equipment inspired by legendary vintage British console modules, using the same transformer-coupled Class A circuitry, with functionality geared toward today's studio workflows. . The company now expands its geographic focus with the MOTORCITY EQ. Built to exacting tolerances, Heritage Audio gear delivers clean, fuss-free audio with generous headroom and the vintage-flavored sounds we all crave. We are proud to offer you this distinguished line of high-performance professional audio equipment.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003ch1 data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eCharacteristics\u003c\/strong\u003e\n\u003c\/h1\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n \u003cli data-mce-fragment=\"1\"\u003eA perfect recreation of Motown's iconic original 7-band EQ;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Custom replica parts with 100% correct materials, values ​​and tolerances;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Rugged 2U chassis; 10-gauge hand-brushed aluminum faceplate with historically accurate control assembly;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Heavy-duty stepped rotary switches (8dB boost\/cut, 1dB increments) used for all 7 bands and gain control;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Frequency centers: 50Hz, 130Hz, 320Hz, 800Hz, 2kHz, 5kHz and 12.5kHz;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Gain control; In\/Out\/Off switch for easy A\/B comparison;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Rear panel: XLR I\/O; power port;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e External power supply included.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003ch1 data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eSpecifications\u003c\/strong\u003e\n\u003c\/h1\u003e\n\n\u003cul data-mce-fragment=\"1\"\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Type: solid state;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Number of channels: 1;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Number of bands: 7;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Inputs: 1 x XLR;\u003c\/li\u003e\n\n\u003cli data-mce-fragment=\"1\"\u003e Outputs: 1 x XLR.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Heritage Audio","offers":[{"title":"Default Title","offer_id":44008405008602,"sku":"","price":1599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0656\/6720\/3290\/files\/1_60a1b49a-74a6-4292-a55d-9cfd50ce01eb.jpg?v=1689965178","url":"https:\/\/musicsa.store\/products\/equalizador-heritage-audio-motorcity-passivo","provider":"Music SA - Plugins de Áudio e Equipamentos Musicais","version":"1.0","type":"link"}